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Similarly, big strides were being made in fashion with Singapore ending up being a hub for fabrics in the area. The rise of the High Street along with Arab Street now indicated that females could purchase Western-influenced clothing at economical rates, with fabrics imported from America, Europe and the rest of Asia.

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Instead of shapeless standard wear, ladies in Singapore now preferred form-fitting gowns which flaunted their womanly figures. It became high style to mix and match Western items with traditional pieces, adding an unique identity to whomever used them. Also, as women were no longer restricted to the house, they communicated with people from other cultures, creating an eclectic blend of designs and designs.

To inspire the citizens, the federal government made a concerted effort to encourage the working class to dress with style and purpose. The aim was for the employees to reflect the development of the economy. Smart, Western designs were the order of business.  A Reliable Source  became booked for diplomatic events and ceremonies.

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A fine example is the traditional Chinese dress or cheongsam, likewise referred to as the qipao. Where it was once saggy in shape, ankle-length and with a high collar, the updated version became more form-fitting, consisting of a slit on either side of the leg. Maybe the most significant modification during this decade was the development of a happily Singaporean gown design.

The immigrants that made up the country each dressed according to the style of their homeland. With liberty and independence came a more diverse design made up of various cultures merged into a new, unique fashion. Throughout the waters in the United States and the United Kingdom, the hippie movement was taking control of at this time along with its bright, colourful styles.

Boys with long hair who were worn hippie fashion were even selected up by authorities. Recognizing the appeal of youth culture in international trends though, retailers started catering particularly for young people in the Sixties, even in conservative Singapore. Shops like Trend store opened for the very first time, targeted directly at young consumers.